Social Media Marketing is the process of gaining attention and web traffic through the social media marketing sites. In this process, usually creative content to reach the masses through publicity coming from a third-party trusted source has to be created in order for people to share the content of their interest with others and develop a vicious chain that could make business cover and exceed the market audience intended. Every online marketer needs to have an objective, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That may be probably the hardest part of entering into the social media marketing challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the SOCIAL MEDIA MARKETING Guru status.
The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to attain and target the proper audience and achieve total success. Depends upon won’t care about video gaming, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heel shoes on sale, maybe a number of them would go and buy a pair or 2 for their wives, but some or 2 is not the kind of impact you intend to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding a lot more than 900 million users, if you’re already a Facebook user this might not be really not used to you, but there are plenty of features worth mentioning. You can create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. This way, you can create a data base of people which will share your posts with their friends and for that reason create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always connected with media in a way that you should take full advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are a good way for folks to communicate in a semi-professional way with regards to quality of content. Quality content is definitely the key to an excellent writing and therefore, an excellent blogging. There are lots of blogger CMS (content management service) where you can get yours up and running for free in under 5 minutes, a few of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of many tricks here is knowing your audience, your market, who you’re targeting and what you would like to accomplish with that. Now it has regarding some SEO or SEO knowledge, which is in other words, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It has to be linked to your posts and at the same time, you have to be sure you use a keyword search tool to check on the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you. If you were to advertise your website holding something of technical support chat, you would need to make the keywords very specific so individuals who are trying to find your service would find you first. Personal Growth is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Because the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to do it and you would rank higher in search engines and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can observe how we are narrowing the idea of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you’re not linked to won’t steal your chances to be found for people which are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that might be easy to find on search engines by including the right tags.
Then we have the Social Media integration again in the blog space. There are plenty of options to share this content of one’s blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You need to look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.